The Recovering of the River Basin

"River Basin Recovery" is a model of agricultural and commercial integration, elevating the ecosystem to a brand together with local farmers. The key is to obtain good sales results. Otherwise, everything will become pointless. If there is an income deficit, the farmers will less likely stick to the alternative, organic agricultural farming method.

Therefore, we have proposed the "River Basin Recovery" model. The ultimate vision of a pesticide-free watershed will be reached based on a step-by-step concept. Taiwan Blue Magpie Tea is committed to the "River Basin Recovery" strategy for the sake of elevating Pinglin to a "pesticide-free watershed" through environmentally friendly agriculture.

To promote the coexistence of ecology and agronomy, we produce various tea products in Pinling. Those are called "Taiwan Blue Magpie Tea". All of them rely on a 100% pesticide and fertilizer free growing method.

Under the concept of eco-friendly agriculture, we put all our "pesticide-free watershed" social enterprise efforts into promoting a beneficial coexistence of the leopard lats’ habitat and agronomy. To achieve this, the expansion of the habitat is a core element of our overall plan. By relying on environmental friendliness in farming, rather than pesticides or chemical fertilizers, we now grow the "Leopard Cat Rice".

We welcome more farmers and young people to participate in this environmentally friendly farming process through the model of "engaging consumers in the farming process". Not only do we give guidance and explanations about the origins of tea and tea making, but also train local farmers. Thus, the participants can listen to the stories about the farmers’ hometowns and learn about the local traditions. By selling “Taiwan Blue Magpie Tea” as well as “Leopard Cat Rice”, we wish to create a leading brand that balances ecology and agriculture, with the ultimate goal of creating value for this land.

“Taiwan Blue Magpie Tea”/ “Leopard Cat Rice” is a social enterprise committed to the "River Basin Recovery” contract-farming plan and trying to elevate Pinglin to a pesticide-free watershed through eco-friendly agriculture methods. Starting from three tributary catchment areas of the Beishi River, we turn the upstream area into a pesticide-free watershed, so that the ecology of all the local wildlife and the agricultural village can peacefully co-exist. We strongly emphasize the concept of “anti-pesticide-and-chemical fertilizer” as well as “natural habitats”, enhancing the value of crops through the establishment of the brand. As a result, all participating farmers will become protectors of the environment by committing to the "River Basin Recovery '' plan and an eco-friendly farming style.

流域收復的核心價值，是回應「代謝斷裂（Social Metabolism）」揭示的資本主義下人類與自然物質循環的撕裂——農藥與掠奪式耕作切斷土地呼吸，農產品淪為商品鏈的末端碎片。

我們希望通過「流域收復」縫合這道裂痕：以友善農法重建資本代謝流程，讓茶園稻田重新成為連結城鄉的「養分」，使消費不再是剝削的句點，而是修復生態、支撐小農、重繫人地契約的再生節點。

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我們以「集水區」為單位整合茶農與稻田，堅持無農藥化肥的環境友善耕作，
並透過科學監測（如微氣候氣象站、紅外線相機、生態調查），
將生態指標轉化為在地資產，帶領農家開創全新的地方品牌。
品牌不僅是市場辨識，更是將生態成本內化為經濟收益的社會契約。
當企業認養一座茶園，認養的是整條溪流的生物多樣性；
當消費者購買一包米，購買的是一塊石虎覓食棲地的永續。

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翻轉盤商的定價權，讓農民在採收前共同議價；
如此生產端的定價模式，將真實世界的外部性帶入價格，
茶葉不再只是商品，而是農家世代工藝與生態成本的總和。
這種「透明溯價」模式，不僅使農家的收入提升，
也讓消費者參與上游棲地的改變——因為買的不只是農產，而是流域未來。

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我們與65家企業發展出獨特契作關係：
企業以棲地復育的流域「田區」為採購單位，
獲得守護面積的計算、生物多樣性報告等，
同時將契作農產轉化為企業贈禮、員工禮品、ESG體驗活動。
這讓參與企業的ESG報告書不再停留在紙面，
而成為了真實的行動。

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我們設計「流域五感體驗經濟」——
您可以認養一株茶樹、參與古法炒茶、在石虎米田夜觀生態，
也可以購買「計算完成之增加覓食棲地」的稻米支持鄰田轉作。
當消費體驗深化為土地記憶時，
人們將願意為一杯茶多付價格，是為了延續茶園裡的蛙鳴。

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永續不是選擇，而是共生的唯一解答

十年來，
我們在北勢溪上游及苗栗/台中石虎棲地，
促成友善茶園和友善有機稻田，萬物生態與農村共存共榮；
農家因參與「流域收復」契作，透過環境友善耕作成為環境的守護者。

當茶農林道賢指著茶園說：
「這片地現在是藍鵲的，我只是代管」；
當企業主管踩進泥田後，將年度採購預算主動提高；
當孩子們在生態導覽中，第一次辨認出糯小米—
我們知道，
這場溫柔革命正在改寫商業的基因。

邀請您，成為流域收復的「推力」。
無論是選購一包米、認養一塊田、或帶走一片山澗茶香，
您都在參與一部正在書寫的永續書籍——

讓我們在產銷紀錄的數字間，為萬物保留註記。

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